Best AI Advisory Services

EY vs Artefact: full comparison for 2026

Quick verdict

EY (4.2/5) edges ahead of Artefact (4.2/5) overall. EY is the better choice for enterprises building AI risk into existing controls. Artefact is the stronger option for large consumer brands across European markets. The right choice depends on how independent you need the advice to be, your regulatory exposure, and your budget.

EY vs Artefact: head-to-head summary

Criterion EY Artefact
Founded 1989 2014
HQ London, UK Paris, France
Team size ~400,000 1,700+
Rating 4.2 / 5 4.2 / 5
Primary differentiator AI risk work folded into existing technology risk and controls programs Data governance and AI planning with engineers in the same firm
Pricing model Engagement fees per scope; rates not published Consulting fees; rates not published
Min. engagement Not disclosed Not disclosed
Primary tech stack EU AI Act, NIST AI RMF, GDPR EU AI Act, GDPR, Google Cloud
Industries served Financial services, Insurance, Public sector, Energy, Consumer Consumer goods, Retail, Luxury, Financial services, Telecom

EY vs Artefact: overview

EY

EY was formed by the 1989 merger of Ernst & Whinney and Arthur Young and employs about 400,000 people. Its advisory teams cover responsible AI, AI risk, and compliance programs, and its technology risk leaders have spoken publicly about how far real AI assurance still has to go. That candor is useful for buyers who want an honest view of what can be certified today. Like the rest of the Big Four, it sells implementation as well.

Artefact

Since its founding in Paris in 2014, Artefact has grown to more than 1,700 people in 25 countries. Cinven bought a majority stake in 2025 at a valuation above €1 billion, and the firm plans to triple in size by 2030, partly through acquisitions. Its advisory partners handle data governance and AI planning for large consumer brands. The same firm then builds, which is efficient but less neutral than a pure adviser.

Services and capabilities: EY vs Artefact

Capability EY Artefact
Readiness assessment ✓ ✗
Use-case prioritization ✗ ✓
TCO / ROI modeling ✗ ✗
AI governance & EU AI Act ✓ ✓
Build vs. buy advice ✗ ✗
Independent audit or assurance ✓ ✗
Roadmap any vendor can implement ✗ ✗
Delivery capability after advice ✓ ✓

Frameworks and platforms: EY vs Artefact

Framework / platform EY Artefact
EU AI Act ✓ ✓
GDPR ✓ ✓
DORA N/A N/A
NIST AI RMF ✓ N/A
ISO/IEC 42001 N/A N/A
Azure ✓ ✓
AWS N/A N/A
Google Cloud N/A ✓

Pricing comparison: EY vs Artefact

Criterion EY Artefact
Minimum engagement Not disclosed Not disclosed
Engagement models Fixed-scope assessment, Multi-use-case advisory, Audit or certification, Delivery team Multi-use-case advisory, Ongoing advisory, Delivery team
Rate transparency Not public Not public
Price tier Mid-market Mid-market

Target audience comparison: EY vs Artefact

Dimension EY Artefact
Best company size Enterprise Mid-market to enterprise
Best industries Financial services, Insurance, Public sector Consumer goods, Retail, Luxury
Best use cases Adding AI risk to an existing controls framework., Responsible AI policies for a large insurer. Data governance before scaling marketing AI., AI planning for a consumer brand in many EU markets.
Typical project type Fixed-scope assessment Multi-use-case advisory

EY vs Artefact: pros and cons

EY
+ Ties AI risk to controls frameworks finance teams already use
+ Realistic public view on the limits of AI assurance
+ Large global bench
- Premium fees
- Sells delivery alongside advice
- Audit-client independence rules apply
Artefact
+ Data governance is a core practice
+ Advisers and engineers share one firm
+ Present in 25 countries
- Majority-owned by Cinven since 2025, with acquisition-led growth ahead
- Advice tends to lead to its own delivery work
- Best suited to large brands

Who should choose EY?

A typical fit: adding AI risk to an existing controls framework.

AI risk work folded into existing technology risk and controls programs. Minimum engagement is not publicly disclosed. Works best with clients in Financial services, Insurance, Public sector, Energy, Consumer.

Who should choose Artefact?

A typical fit: data governance before scaling marketing AI.

Data governance and AI planning with engineers in the same firm. Minimum engagement is not publicly disclosed. Works best with clients in Consumer goods, Retail, Luxury, Financial services, Telecom.

Decision matrix: EY vs Artefact

Your situation Recommended choice
You want advice with no build contract attached Neither; write the build as a separate decision
Finance needs run costs before approving anything Neither lists cost modeling; ask for a sample
Some of your use cases may be high-risk under the EU AI Act Both cover AI Act classification
You need an outside check on a system already built EY
You want the same firm to build what it recommends Both can deliver
Your budget is at the lower end Compare: EY (Not disclosed) vs Artefact (Not disclosed)
You need advisers in many countries at once EY

Use case fit: EY vs Artefact

Use case EY fit Artefact fit Winner
Adding AI risk to an existing controls framework. Strong Limited EY
Responsible AI policies for a large insurer. Strong Limited EY
Data governance before scaling marketing AI. Limited Strong Artefact
AI planning for a consumer brand in many EU markets. Limited Strong Artefact

Verdict: EY vs Artefact

EY (4.2/5) is the stronger overall choice for most AI Advisory projects. AI risk work folded into existing technology risk and controls programs.

Artefact (4.2/5) is worth a look if you need AI planning for a consumer brand in many EU markets. If your situation matches that, Artefact is a competitive option.

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EY vs Artefact FAQ

Is EY better than Artefact?

EY (4.2/5) scores higher overall, but "better" depends on your use case. EY's strongest advantage: ties AI risk to controls frameworks finance teams already use. Artefact's strongest advantage: data governance is a core practice.

How do EY and Artefact differ in pricing?

EY's pricing: engagement fees per scope; rates not published. Artefact's pricing: consulting fees; rates not published. Any hourly bands shown come from Clutch, not a published rate card, so a scoping call is still needed for a project quote.

Which is better for enterprise: EY or Artefact?

EY is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.

What are the main differences between EY and Artefact?

EY's primary differentiator is: AI risk work folded into existing technology risk and controls programs. Artefact's primary differentiator is: data governance and AI planning with engineers in the same firm. They also differ in team size (~400,000 vs 1,700+), minimum engagement (Not disclosed vs Not disclosed), and primary industries served (Financial services, Insurance vs Consumer goods, Retail).

Verify all details directly with each firm before making a decision.