Best AI Advisory Services

EY vs Eticas: full comparison for 2026

Quick verdict

EY (4.2/5) edges ahead of Eticas (4.0/5) overall. EY is the better choice for enterprises building AI risk into existing controls. Eticas is the stronger option for public bodies auditing deployed algorithms. The right choice depends on how independent you need the advice to be, your regulatory exposure, and your budget.

EY vs Eticas: head-to-head summary

Criterion EY Eticas
Founded 1989 2012
HQ London, UK Barcelona, Spain
Team size ~400,000 11–50
Rating 4.2 / 5 4.0 / 5
Primary differentiator AI risk work folded into existing technology risk and controls programs Independent algorithmic audits that measure bias and accuracy in real use
Pricing model Engagement fees per scope; rates not published Audit fees and platform subscriptions; rates on request
Min. engagement Not disclosed Not disclosed
Primary tech stack EU AI Act, NIST AI RMF, GDPR EU AI Act, GDPR, ITACA
Industries served Financial services, Insurance, Public sector, Energy, Consumer Public sector, Healthcare, Financial services, Social services

EY vs Eticas: overview

EY

EY was formed by the 1989 merger of Ernst & Whinney and Arthur Young and employs about 400,000 people. Its advisory teams cover responsible AI, AI risk, and compliance programs, and its technology risk leaders have spoken publicly about how far real AI assurance still has to go. That candor is useful for buyers who want an honest view of what can be certified today. Like the rest of the Big Four, it sells implementation as well.

Eticas

Eticas was founded by Gemma Galdon-Clavell, who led it from research on surveillance and urban policy into algorithmic auditing. A 2019 profile put the team at about 30 people, and current directory estimates range from 11 to 50. Its audits trace the rules behind a system, measure disparate impact on specific groups, and check accuracy in operation, while its ITACA platform adds ongoing monitoring. The firm checks AI that already exists rather than planning new programs.

Services and capabilities: EY vs Eticas

Capability EY Eticas
Readiness assessment ✓ ✗
Use-case prioritization ✗ ✗
TCO / ROI modeling ✗ ✗
AI governance & EU AI Act ✓ ✓
Build vs. buy advice ✗ ✗
Independent audit or assurance ✓ ✓
Roadmap any vendor can implement ✗ ✗
Delivery capability after advice ✓ ✗

Frameworks and platforms: EY vs Eticas

Framework / platform EY Eticas
EU AI Act ✓ ✓
GDPR ✓ ✓
DORA N/A N/A
NIST AI RMF ✓ N/A
ISO/IEC 42001 N/A N/A
Azure ✓ N/A
AWS N/A N/A
Google Cloud N/A N/A

Pricing comparison: EY vs Eticas

Criterion EY Eticas
Minimum engagement Not disclosed Not disclosed
Engagement models Fixed-scope assessment, Multi-use-case advisory, Audit or certification, Delivery team Audit or certification, Ongoing advisory
Rate transparency Not public Not public
Price tier Mid-market Mid-market

Target audience comparison: EY vs Eticas

Dimension EY Eticas
Best company size Enterprise Startup to mid-market
Best industries Financial services, Insurance, Public sector Public sector, Healthcare, Financial services
Best use cases Adding AI risk to an existing controls framework., Responsible AI policies for a large insurer. Bias audits of public-sector algorithms., Ongoing monitoring of a deployed AI system.
Typical project type Fixed-scope assessment Audit or certification

EY vs Eticas: pros and cons

EY
+ Ties AI risk to controls frameworks finance teams already use
+ Realistic public view on the limits of AI assurance
+ Large global bench
- Premium fees
- Sells delivery alongside advice
- Audit-client independence rules apply
Eticas
+ Audits come from outside the team that built the system
+ Measures bias for specific groups, beyond overall averages
+ Ongoing monitoring through its ITACA platform
- Founding date and headquarters vary across sources
- Small team
- Doesn't plan AI portfolios or business cases

Who should choose EY?

A typical fit: adding AI risk to an existing controls framework.

AI risk work folded into existing technology risk and controls programs. Minimum engagement is not publicly disclosed. Works best with clients in Financial services, Insurance, Public sector, Energy, Consumer.

Who should choose Eticas?

A typical fit: bias audits of public-sector algorithms.

Independent algorithmic audits that measure bias and accuracy in real use. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Healthcare, Financial services, Social services.

Decision matrix: EY vs Eticas

Your situation Recommended choice
You want advice with no build contract attached Eticas
Finance needs run costs before approving anything Neither lists cost modeling; ask for a sample
Some of your use cases may be high-risk under the EU AI Act Both cover AI Act classification
You need an outside check on a system already built Both offer audit or assurance
You want the same firm to build what it recommends EY
Your budget is at the lower end Compare: EY (Not disclosed) vs Eticas (Not disclosed)
You need advisers in many countries at once EY

Use case fit: EY vs Eticas

Use case EY fit Eticas fit Winner
Adding AI risk to an existing controls framework. Strong Limited EY
Responsible AI policies for a large insurer. Strong Limited EY
Bias audits of public-sector algorithms. Limited Strong Eticas
Ongoing monitoring of a deployed AI system. Limited Strong Eticas

Verdict: EY vs Eticas

EY (4.2/5) is the stronger overall choice for most AI Advisory projects. AI risk work folded into existing technology risk and controls programs.

Eticas (4.0/5) is worth a look if you need ongoing monitoring of a deployed AI system. If your situation matches that, Eticas is a competitive option.

Related comparisons

EY vs Eticas FAQ

Is EY better than Eticas?

EY (4.2/5) scores higher overall, but "better" depends on your use case. EY's strongest advantage: ties AI risk to controls frameworks finance teams already use. Eticas's strongest advantage: audits come from outside the team that built the system.

How do EY and Eticas differ in pricing?

EY's pricing: engagement fees per scope; rates not published. Eticas's pricing: audit fees and platform subscriptions; rates on request. Any hourly bands shown come from Clutch, not a published rate card, so a scoping call is still needed for a project quote.

Which is better for enterprise: EY or Eticas?

EY is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.

What are the main differences between EY and Eticas?

EY's primary differentiator is: AI risk work folded into existing technology risk and controls programs. Eticas's primary differentiator is: independent algorithmic audits that measure bias and accuracy in real use. They also differ in team size (~400,000 vs 11–50), minimum engagement (Not disclosed vs Not disclosed), and primary industries served (Financial services, Insurance vs Public sector, Healthcare).

Verify all details directly with each firm before making a decision.