Best AI Advisory Services

EY vs PA Consulting: full comparison for 2026

Quick verdict

EY (4.2/5) edges ahead of PA Consulting (4.0/5) overall. EY is the better choice for enterprises building AI risk into existing controls. PA Consulting is the stronger option for UK public bodies wanting advice plus delivery. The right choice depends on how independent you need the advice to be, your regulatory exposure, and your budget.

EY vs PA Consulting: head-to-head summary

Criterion EY PA Consulting
Founded 1989 1943
HQ London, UK London, UK
Team size ~400,000 ~3,900
Rating 4.2 / 5 4.0 / 5
Primary differentiator AI risk work folded into existing technology risk and controls programs Advice from teams that also design and build, strong in UK government
Pricing model Engagement fees per scope; rates not published Consulting fees; rates not published
Min. engagement Not disclosed Not disclosed
Primary tech stack EU AI Act, NIST AI RMF, GDPR Azure, AWS, GDPR
Industries served Financial services, Insurance, Public sector, Energy, Consumer Public sector, Defense, Healthcare, Energy & utilities, Consumer

EY vs PA Consulting: overview

EY

EY was formed by the 1989 merger of Ernst & Whinney and Arthur Young and employs about 400,000 people. Its advisory teams cover responsible AI, AI risk, and compliance programs, and its technology risk leaders have spoken publicly about how far real AI assurance still has to go. That candor is useful for buyers who want an honest view of what can be certified today. Like the rest of the Big Four, it sells implementation as well.

PA Consulting

PA Consulting started in 1943 as Personnel Administration and is now a London-based firm with about 3,900 employees and £753 million in 2024 revenue. Jacobs has owned 65% since 2021, with staff holding the rest. Its AI advice tends to come from teams that also design and build products, especially for government, defense, and health clients in the UK and Nordics. That makes the advice practical, though rarely independent of a build.

Services and capabilities: EY vs PA Consulting

Capability EY PA Consulting
Readiness assessment ✓ ✗
Use-case prioritization ✗ ✓
TCO / ROI modeling ✗ ✗
AI governance & EU AI Act ✓ ✗
Build vs. buy advice ✗ ✗
Independent audit or assurance ✓ ✗
Roadmap any vendor can implement ✗ ✗
Delivery capability after advice ✓ ✓

Frameworks and platforms: EY vs PA Consulting

Framework / platform EY PA Consulting
EU AI Act ✓ ✓
GDPR ✓ ✓
DORA N/A N/A
NIST AI RMF ✓ N/A
ISO/IEC 42001 N/A N/A
Azure ✓ ✓
AWS N/A ✓
Google Cloud N/A N/A

Pricing comparison: EY vs PA Consulting

Criterion EY PA Consulting
Minimum engagement Not disclosed Not disclosed
Engagement models Fixed-scope assessment, Multi-use-case advisory, Audit or certification, Delivery team Multi-use-case advisory, Delivery team
Rate transparency Not public Not public
Price tier Mid-market Mid-market

Target audience comparison: EY vs PA Consulting

Dimension EY PA Consulting
Best company size Enterprise Mid-market to enterprise
Best industries Financial services, Insurance, Public sector Public sector, Defense, Healthcare
Best use cases Adding AI risk to an existing controls framework., Responsible AI policies for a large insurer. AI planning for UK government departments., Health service AI adoption.
Typical project type Fixed-scope assessment Multi-use-case advisory

EY vs PA Consulting: pros and cons

EY
+ Ties AI risk to controls frameworks finance teams already use
+ Realistic public view on the limits of AI assurance
+ Large global bench
- Premium fees
- Sells delivery alongside advice
- Audit-client independence rules apply
PA Consulting
+ Long record with UK government and health clients
+ Design and engineering behind the advice
+ Partly owned by staff
- Jacobs holds 65%, and one database reports a full acquisition in 2026 that we couldn't confirm
- Advice usually comes packaged with delivery
- Rates not published

Who should choose EY?

A typical fit: adding AI risk to an existing controls framework.

AI risk work folded into existing technology risk and controls programs. Minimum engagement is not publicly disclosed. Works best with clients in Financial services, Insurance, Public sector, Energy, Consumer.

Who should choose PA Consulting?

A typical fit: AI planning for UK government departments.

Advice from teams that also design and build, strong in UK government. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Defense, Healthcare, Energy & utilities, Consumer.

Decision matrix: EY vs PA Consulting

Your situation Recommended choice
You want advice with no build contract attached Neither; write the build as a separate decision
Finance needs run costs before approving anything Neither lists cost modeling; ask for a sample
Some of your use cases may be high-risk under the EU AI Act EY
You need an outside check on a system already built EY
You want the same firm to build what it recommends Both can deliver
Your budget is at the lower end Compare: EY (Not disclosed) vs PA Consulting (Not disclosed)
You need advisers in many countries at once EY

Use case fit: EY vs PA Consulting

Use case EY fit PA Consulting fit Winner
Adding AI risk to an existing controls framework. Strong Limited EY
Responsible AI policies for a large insurer. Strong Limited EY
AI planning for UK government departments. Limited Strong PA Consulting
Health service AI adoption. Limited Strong PA Consulting

Verdict: EY vs PA Consulting

EY (4.2/5) is the stronger overall choice for most AI Advisory projects. AI risk work folded into existing technology risk and controls programs.

PA Consulting (4.0/5) is worth a look if you need health service AI adoption. If your situation matches that, PA Consulting is a competitive option.

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EY vs PA Consulting FAQ

Is EY better than PA Consulting?

EY (4.2/5) scores higher overall, but "better" depends on your use case. EY's strongest advantage: ties AI risk to controls frameworks finance teams already use. PA Consulting's strongest advantage: long record with UK government and health clients.

How do EY and PA Consulting differ in pricing?

EY's pricing: engagement fees per scope; rates not published. PA Consulting's pricing: consulting fees; rates not published. Any hourly bands shown come from Clutch, not a published rate card, so a scoping call is still needed for a project quote.

Which is better for enterprise: EY or PA Consulting?

EY is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.

What are the main differences between EY and PA Consulting?

EY's primary differentiator is: AI risk work folded into existing technology risk and controls programs. PA Consulting's primary differentiator is: advice from teams that also design and build, strong in UK government. They also differ in team size (~400,000 vs ~3,900), minimum engagement (Not disclosed vs Not disclosed), and primary industries served (Financial services, Insurance vs Public sector, Defense).

Verify all details directly with each firm before making a decision.